https://www.katecardinali.com/25-tips daily 0.75 2023-01-20 https://images.squarespace-cdn.com/content/v1/5e3763108a73ef3c81c11d92/1601671142970-Y81PKYXGCAXD1W99CHG1/IMD_ebook.jpg 25 Tips to leading a NO-bullshit business - The Big Picture. Now let’s get to it. Why the big picture? In each chapter, you will gain insider business tips, tricks and insight all leading toward achieving success in business. Through personal stories and professional examples, learn precisely how marketing, branding, staffing and more all connect to your final product, Your Big Picture. Feel inspired again about your business! What / Who is IMD? Innovative Media & Design is my company name before I went solo and rebranded to my name “Kate Cardinali.” When I wrote this e-book I had a team of professionals who loved their work. We propelled companies and created success stories through engaging design and marketing solutions. I decided to go “back to my roots” and run solo. But when you see IMD, that’s me… I am lucky enough to still work with IMD clients and my previous team when needed. Why Kick-Ass? Before going any further into this book, you must understand: Kick-Ass is a state of mind, a level of quality, and empowerment. At IMD, we feel there’s no point in dealing with anything less than Kick-Ass in any area of business. (And if you do, contact IMD. We’ve just identified a problem.) Bottom Line: Read the big picture. Re-read it. Share it. Ensure you’re on the right path with these simple business models intended to help you re-think and further connect each business detail and decision into Your Big Picture. Remember: You didn’t set out in business to be good. Be better than good. https://www.katecardinali.com/25-tips/blog-post-title-one-97yft monthly 0.5 2020-10-05 https://www.katecardinali.com/25-tips/blog-post-title-two-heezb monthly 0.5 2020-10-02 https://www.katecardinali.com/25-tips/blog-post-title-three-rllh6 monthly 0.5 2020-10-02 https://www.katecardinali.com/25-tips/blog-post-title-four-2ztce monthly 0.5 2020-10-02 https://www.katecardinali.com/25-tips/nice-to-meet-you-again monthly 0.5 2020-10-02 https://www.katecardinali.com/25-tips/la9kz9hongk3pgdyvsao64r47vxr81 monthly 0.5 2020-10-05 https://www.katecardinali.com/25-tips/y5b0mvdcys0o7whi5p429f48tpmr74 monthly 0.5 2020-10-05 https://www.katecardinali.com/25-tips/sy7wytk8okcxxe4wece8wtej2h8aqx monthly 0.5 2020-10-05 https://www.katecardinali.com/25-tips/uilybjzyk0ws2698swg6onlz5zcwyc monthly 0.5 2020-10-02 https://www.katecardinali.com/25-tips/ozqo3p58bvx73r7je10u7zsv3mv9pf monthly 0.5 2020-10-02 https://www.katecardinali.com/25-tips/bst3z1h49z3tbzs27v7hsjs573kaci monthly 0.5 2020-10-02 https://www.katecardinali.com/25-tips/l96s1yx78w0rlzh0omp7vhc2ze6vn2 monthly 0.5 2020-10-02 https://www.katecardinali.com/25-tips/800xl1r0iyxsgki2q7cpvf3xu6rjwv monthly 0.5 2020-10-05 https://www.katecardinali.com/25-tips/r84v78qccj36uejxwvo64kueo162fk monthly 0.5 2020-10-02 https://www.katecardinali.com/25-tips/ohn095xhwz7m4t7ipdv7n8zt8whcvw monthly 0.5 2020-10-02 https://www.katecardinali.com/25-tips/82bklzz5yj118ty5d3jv8kxih9t6x7 monthly 0.5 2020-10-02 https://www.katecardinali.com/25-tips/qvwgvuu5dsjyj8700fn92us8p5ea7l monthly 0.5 2020-10-05 https://www.katecardinali.com/25-tips/ax7l2lunejjwetxqlc9jrqomiksxj6 monthly 0.5 2020-10-02 https://www.katecardinali.com/25-tips/dmifpat1ccf52yrk0a7750d0iewttw monthly 0.5 2020-10-05 https://www.katecardinali.com/25-tips/ohokmgg2kroxnch1k1n1u94e45yier monthly 0.5 2020-10-05 https://www.katecardinali.com/25-tips/nofc2cmvfklj13q4y2db6pnlruoroj monthly 0.5 2020-10-02 https://www.katecardinali.com/25-tips/eax3i7skta5b1tgm6lan85f6ctkmtx monthly 0.5 2020-10-02 https://www.katecardinali.com/25-tips/1f8716b12u7jpo0cpo3m3oifqbsyjv monthly 0.5 2020-10-02 https://www.katecardinali.com/25-tips/1smlhm3vg4mtwqbvqba852dntnd7gj monthly 0.5 2020-10-02 https://www.katecardinali.com/25-tips/a8084eclbpu4rsdj5fcolvkhj32qcw monthly 0.5 2020-10-05 https://www.katecardinali.com/25-tips/pskt5s5znm0f3a18zmlc9dz7o285d1 monthly 0.5 2020-10-02 https://www.katecardinali.com/contact daily 0.75 2020-02-03 https://www.katecardinali.com/customization-ideas daily 0.75 2020-03-17 https://www.katecardinali.com/your-family-your-home-application daily 0.75 2020-06-15 https://www.katecardinali.com/aboutkate daily 0.75 2023-11-30 https://images.squarespace-cdn.com/content/v1/5e3763108a73ef3c81c11d92/1602077989263-LOIGQV7JCP0OA8LUW30E/88_2.jpg About Kate - Hi! I’m Kate! I wear many hats – entrepreneur, designer, photographer, and proud mama of three. You'll often catch me shuttling my little kids everywhere or immersed in work at a cozy coffee shop, savoring a salted caramel latte. My purpose on this Earth is to create, a journey that has led me through art, photography, interior design, and even woodworking. Yet, my camera has always been my constant companion, capturing moments that matter. As a passionate business enthusiast, I firmly believe that combining passion with sound business practices propels you towards success. With almost 20 years of entrepreneurship under my belt, I've collaborated with diverse businesses, from healthcare to craft beverages. Every business is unique, and I love sharing my experiences with those embarking on their entrepreneurial journey. Passionate about sharing knowledge, I find joy in educating a diverse spectrum, ranging from small business owners through SBDC to my college students at Northwood. Pursuing my MBA with the aim of giving back, I'm immensely proud to serve as a professor at Northwood University, fulfilling my goal of teaching and contributing to the academic community. Whatever brought you here, I'm thrilled you stopped by. Explore around, and when you're ready to dive in, I'm here for you! https://www.katecardinali.com/portfolio-1 daily 0.75 2020-02-03 https://www.katecardinali.com/portfolio-1/project-six-rn6pp monthly 0.5 2020-01-29 https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562710071128-8PNBCUXLZIA448IQAOOH/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Six https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562710075075-WJUEAPD3IZZMBHX0HJ1H/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Six https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562710077624-B5IU3MUKZT6OWY31WTOU/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Six https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562710080448-QIR1E8HIGLO9DFL0QVES/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Six https://www.katecardinali.com/portfolio-1/project-five-dzr8g monthly 0.5 2020-01-29 https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691976953-8R4VZ8AMI4HOQ2I6VQC6/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691967464-JSE0WQ6ZBE2EOAP3ZYCU/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691989795-ILGWJ06UZZQ8PAW0QJ1Z/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562692005370-WLJIPRSRRB09NKG97OBW/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562692023153-S2M0Y153S5XUMO1ICPEQ/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562692032408-1PA4E708YJWGDKHIJBTL/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562692062669-4OIV3FJO1KMYZXSL1L7U/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://www.katecardinali.com/portfolio-1/project-four-trjnb monthly 0.5 2020-01-29 https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562685656804-Q9GBRN0NAL6DVNVQUCHS/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562685656804-Q9GBRN0NAL6DVNVQUCHS/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562685656804-Q9GBRN0NAL6DVNVQUCHS/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://www.katecardinali.com/portfolio-1/project-three-s4yhg monthly 0.5 2020-01-29 https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691967464-JSE0WQ6ZBE2EOAP3ZYCU/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691976953-8R4VZ8AMI4HOQ2I6VQC6/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691989795-ILGWJ06UZZQ8PAW0QJ1Z/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562692005370-WLJIPRSRRB09NKG97OBW/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562692023153-S2M0Y153S5XUMO1ICPEQ/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562692032408-1PA4E708YJWGDKHIJBTL/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562692062669-4OIV3FJO1KMYZXSL1L7U/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://www.katecardinali.com/portfolio-1/project-two-5n5f7 monthly 0.5 2020-01-29 https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691814956-CR2MG89QGH2SM8YJ14VZ/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Two https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691818363-3F2R5IOLH5OOKAL40DFO/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Two https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691822979-Q7C6SKN7ZK5GN10S3Q11/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Two https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691828989-2KXZS2241LB7X56XZNGC/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Two https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691833038-ZC71YV0ZWGQGQED8LAZ0/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Two https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691836657-6KRAGBR6PIDK86ECQQMB/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Two https://www.katecardinali.com/portfolio-1/project-one-lyj2l monthly 0.5 2019-07-09 https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691814956-CR2MG89QGH2SM8YJ14VZ/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project One https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691818363-3F2R5IOLH5OOKAL40DFO/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project One https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691822979-Q7C6SKN7ZK5GN10S3Q11/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project One https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691828989-2KXZS2241LB7X56XZNGC/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project One https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691833038-ZC71YV0ZWGQGQED8LAZ0/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project One https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562691836657-6KRAGBR6PIDK86ECQQMB/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project One https://www.katecardinali.com/home daily 1.0 2025-05-03 https://images.squarespace-cdn.com/content/v1/5e3763108a73ef3c81c11d92/1580688330081-CJ8Y8GKSJVTTEAYDV2RB/kate-4.jpg Home https://www.katecardinali.com/home/online-presence monthly 0.5 2023-11-29 https://images.squarespace-cdn.com/content/v1/5e3763108a73ef3c81c11d92/1580695726525-S4J6RVHO5UBUDTPVGV6Y/NA_website_2019.png Home - Digital Presence - Online Services Website Design & Development E-commerce Websites Social Media Strategy & Implementation E-Newsletter Strategy & Implementation Website Audits Website Content Management https://www.katecardinali.com/home/consulting monthly 0.5 2023-11-29 https://images.squarespace-cdn.com/content/v1/5e3763108a73ef3c81c11d92/1580697408436-EAXN48CKKRE4O689K3NQ/DSC_1670.JPG Home - Small Business Consulting - Business Consulting Services It starts with a conversation. It will lead to whatever your needs may be. Start Up Consulting Communication & Marketing Plans Social Media Strategy Consulting Communication Audits Website Audits https://www.katecardinali.com/home/graphicdesign monthly 0.5 2023-11-29 https://images.squarespace-cdn.com/content/v1/5e3763108a73ef3c81c11d92/1580696524250-AYH7F0G6YL89TKGCBKAR/1844_FAB_brand-02.jpg Home - Branding & Graphic Design https://images.squarespace-cdn.com/content/v1/5e3763108a73ef3c81c11d92/fe898ce0-33b7-4f81-aa09-880fef2f8057/LakeEffectVodka-both.jpg Home - Branding & Graphic Design https://images.squarespace-cdn.com/content/v1/5e3763108a73ef3c81c11d92/1580698058821-813SM1XEF5HL6F6V808Q/IMD_portfolio-07.jpg Home - Branding & Graphic Design https://images.squarespace-cdn.com/content/v1/5e3763108a73ef3c81c11d92/1601594089874-88ZOAMVDLX5YTLNMFVPZ/obo_etsy-01.jpg Home - Branding & Graphic Design https://images.squarespace-cdn.com/content/v1/5e3763108a73ef3c81c11d92/1580697890570-R6Q2CPJTLNYO5WS5BTAU/IMD_portfolio-15.jpg Home - Branding & Graphic Design https://images.squarespace-cdn.com/content/v1/5e3763108a73ef3c81c11d92/1601595503194-S7RIEKI4EUW7KE3GE729/Mountain+Mama-logo-01.jpg Home - 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